Document Type : Article


1 Ph.D. Student in Public Law, Faculty of Law and Political Science, Allame tabataba’i, Tehran, Iran

2 Associate Prof. Department of Public and International Law, Faculty of Law and Political Science, Allame tabataba’i, Tehran, Iran


As to the impact of medicines on public safety and health, regulating pharmaceutical advertising highlighted importance of government’s role in intervention and its manner. Dynamics of the pharmaceutical industry beside distinguishing between prescription and non-prescription (over-the-counter) medications, as well as dual public and professional environments for pharmaceutical advertising, makes it difficult to regulate advertising in this area. Although governments today, in collaboration with other economically and socially active actors, regulate, they should also have a monitoring role on regulatory bodies in terms of the direct relation between health products and citizens' health. Therefore, in this article, while explaining the general task of the government to regulate, with the qualitative method and descriptive strategy, the mechanism of different countries at the national and international levels has been studied. Finally, in response to the government's role in regulating drug advertising, it can be said that despite various procedures, governments are trying to play a coding role, even in self-regulatory systems, to monitor the industry in order to support the interests of pharmaceutical firms and preserve the public health as well.


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